According to experts at Ziggs, a Boston-based company that offers free online profiles for professionals, two ideas should be considered by everyone creating an online profile. First, the content used in a profile is important. Online content typically falls into one of two broad categories: professional or personal. Once posted, content is effectively public. Professionals in particular should therefore be conscious of the quality and tone of their online profile. Second, the profile site one chooses to present a profile on is important too. Is it a professionally branded profile site or is it a social profile site?