Many sales careers Phoenix should be supported as consumers gear up for upcoming Halloween festivities.
The 2011 Halloween Consumer Intentions and Actions Survey from the National Retail Federation found that holiday spending will reach $6.86 billion this year. About 68.6 percent of Americans plan to celebrate Halloween, spending an average of $72.31 per person.
"Eager to shake off the summer heat and forget about the economy for a few days, Americans are looking forward to having some fun this Halloween," Matthew Shay, president and CEO of NRF, said in a statement. "Many retailers have already stocked their shelves with Halloween merchandise and, given the popularity of the holiday this year, consumers should not hesitate when they find something that would make their celebration complete."
Some interesting findings of the survey include:
- The average consumer will spend $26.52 on costumes.
- A total of $1 billion will be spent on children's costumes, while $1.21 billion will be spent on adult costumes, and $310 million will be spent on pet costumes.
- Consumers will spend an average of $19.79 on decorations, $21.05 on candy, and $4.96 on cards.
- 43.9 percent plan to dress in costume, up from 40.1 percent last year.
- 34.3 percent plan to attend a party, up from 33.3 percent during 2010.
- 22.9 percent plan to visit a haunted house, up from 20.8 percent last year.
- 49.5 percent plan to decorate their home or yard.
- 14.7 percent plan to dress their pets in costume.
- 73.5 percent plan to hand out candy.
- 47.8 percent plan to carve a pumpkin.
- 32.9 percent plan to take children trick-or-treating.
- 32.1 percent say the state of the economy is affecting their Halloween plans.
- 87.1 percent plan to spend less overall.
- 18.9 percent plan to make a costume, while 16.6 percent plan to use last year's costume, and 40.2 percent plan to buy less candy.