Just like marketing, job hunting has its own version of the 4 P's.
The first of our P's has to do with defining yourself and your goals. Answering these kind of questions is an essential step to beginning your job search marketing plan. The answers will shape how you promote yourself on your résumé, in the interview and beyond.
-What are your skills and abilities?
-What are your career goals?
-What kind of work do you want to do?
-What kind of company do you want to work for?
-What are your passions?
Answering these questions is essential to the rest of your job search. You must define who you are before you can tell an employer what you'll do for them.
As a personal exercise write answers to each of the questions above. Be exhaustive in your efforts. Think of every skill you possess. Map out your career in 5 years, 10 years, etc. Define the type of company you want to work for. Identify the traits of a company that you find attractive. Then integrate the answers into your job search documents.
Related Web Resources
Tomorrow's P: Positioning
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