How to turn the Internet into your own American Idol

There's an excellent piece from Fast Company about using the internet to get noticed. Whether you're starting a business or looking for work, it's an example of the new job search rules for the 21st century.

Andy Samberg, the 27-year-old breakout star of this season's Saturday Night Live, got scads of attention for "Lazy Sunday," a gangsta-rap parody that has been the funniest thing on the show since Will Ferrell left. Yet Samberg is quickly becoming as celebrated for the story of how he got the SNL gig. He became a featured player on the show in part because of the work he'd done on his own sketch comedy Web site, TheLonelyIsland.com. He and two childhood friends produced their own bits and circulated them online. That helped them land an agent and eventually get hired at SNL.

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