You are your own company

You are a job hunter. You need to understand that when it comes to conducting a job search, you must consider yourself as a product of your own company. You are selling your skills and experience, and the companies you want to work for are the target market. Your prospects are their hiring managers. Your industry is the job market itself.

Once you put yourself in this marketing mindset, you'll recognize that the job market is a fierce and competitive place where no one is guaranteed a job. The supply of job seekers is usually high and demand for them is relatively low. You are tasked with getting the attention of busy HR executives and convincing them of trying an unproven, new product: YOU!

Competing in this industry is going to require a solid marketing effort to be successful. You are in charge of every aspect of this operation-planning, strategy, research and promotion. You will need to create a positive brand image of yourself through the use of your job search documents and communication skills.