Secrets of the Job Hunt


Tuesday, November 22, 2011

Sales Jobs in Phoenix Thankful for Black Friday

An influx of Black Friday shoppers should support many sales jobs in Phoenix (Click here) this week.

A new report from the National Retail Foundation is predicting that the number of Americans who shop on Black Friday, or the day after Thanksgiving, will increase from 138 million last year to 152 million this year.

"Though many retailers are already touting select Black Friday ads, there's no doubt we'll all be blown away by what retailers still have in their bag of tricks for shoppers, " Matthew Shay, president and CEO of NRF, said in a press release. "We fully expect to see excited shoppers as early as midnight at stores around the country, as many holiday shoppers would rather stay up all night to take advantage of retailers' Black Friday deals than set their alarm to wake up the next morning."

Some highlights of the report include:

  • 74 million people will definitely go shopping on Black Friday, while another 77 million are waiting to see what bargains stores will offer.
  • 50.5 percent plan to use advertising circulars to find deals, while 31.7 percent will watch retailers' commercials., 23.1 percent will use coupon websites, and 32.3 percent will use e-mail coupons from retailers.
  • 17.3 percent will monitor retailers' Facebook pages, while 11.3 percent will use deal sites like Groupon and LivingSocial.
  • Of those who own tablets, 31.2 percent will monitor retailers' Facebook pages and 21.3 percent will use group buying site.
"Social media will play a big role in how shoppers follow company sales announcements this holiday season," Phil Rist, executive vice president of strategic initiatives for BIGresearch, which conducted the study, said. "From Facebook to Twitter and even group buying sites, 'social' retailers may be rewarded this season in terms of additional holiday sales."

No comments: