Secrets of the Job Hunt


Monday, May 12, 2008

Internet Recruitment Strategy Overview

Internet recruiting was up in the month of April, according to Monster’s employment Index. The website, which connects employers with jobseekers, said that its index rose to 174 points last month. The rise in internet recruitment was attributed to seasonal hiring in the accommodation and food services industry as employers bulked up staff numbers to prepare for the influx of business that the leisure sector has during the summer months.

The Vice President of Research at Monster Worldwide Inc., Jesse Harriott said that “while the Monster Employment Index registered its strongest single month gain in over 12 months, the increase was largely seasonal in nature and U.S. online recruitment activity remains softer compared to a year ago.”

In April of last year the index was at 186 points. The weakening financial and insurance industry is believed to have helped cause the decrease since 2007. The credit crisis and issues with the mortgage industry have caused employers in this sector to hire less individuals then they otherwise would, meaning that their need for internet recruitment sites is down.

Despite the decrease in employer’s usage of the internet for recruitment proposes since last year, many believe that future of the job market is largely digital. The generation that is now graduating and entering the workforce is strongly technology orientated. These individuals have grown up with grown accustomed to using the internet for everything from socializing to shopping. It makes sense that they would utilize the web with job hunting.

With a good portion of the current workforce about the enter into retirement, the need for employers to recruit new talent is on the rise. Peter Conti, senior vice president of the media research company Borrell Associates, says that "what we will find is that there is going to be an increased need for human resources to be actively recruiting constantly because there is higher turnover and more openings.” Borrell specializes in researching internet advertisement.

A recent study by Borrell shows that it is likely that the money employers spend to recruit new workers, both online and through other means, will increase by as much as 25 percent between now and 2012. This prediction means employers would be spending approximately $73 billion on getting their job openings out there.

Internet recruitment is expected to see one of the greatest increases. It is expected that online job announcements and advertisements will rise 43.5 percent. Employers are expected to spend around $11.5 billion on recruiting online alone.

Borrell believes that the nationally known job search sites won’t be the ones to capitalize on this increase in spending. Conti says that “the general job boards, such as Monster and HotJobs, are not satisfying thee recruiters.” Instead their has been an increase in the usage of smaller, more specific job boards.

The move away from Monster and the like is mostly caused by the overwhelming number of resumes using these sites render. In many cases recruiters are stuck going to a bevy of application from unqualified jobseekers.

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