Not enough job seekers pay attention to their "personal brand". They're too busy just going through the job hunt motion of search > apply, search > apply without thinking about the big picture.
If you want to learn more about branding yourself as a cant miss candidate then check out this blog written by Dan Schawbel. He writes some great stuff for personal branding.
Tuesday, March 20, 2007
Personal Branding blog
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1 comment:
The importance of personal branding in the job hunt will definitely be more important in the future as the society moves away from the current employer-employee relationship. Two reasons why the job hunt today is process driven and mindless;
1. The want of society to be 'branded' as part of an organization and not as an individual. A good example of this is the financial services industry where personal branding is neither evident or encouraged.
2. Much of society does not want to think about the big picture - it is more comforting to stick with their small picture mentalities.
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