Blogging for jobs: a job seeker who gets it

A soon to be college grad named Brian has started a blog in an effort to get a job. I asked what his motivation for starting the blog was. His answer:

"I was inspired to start a blog out of frustration. The finance department at DU has poor career placement outside of Denver. I figured that one of the best ways to get attention easily and cheaply was a blog. In addition to bringing attention to my job search, it is helping a few of my fellow students."

A blog is a great way to stand out in today's job market. Done right, it gives potential employers insight into your personality and your knowledge of the industry you are seeking work in.