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Tuesday, November 14, 2006

Register.com adds career domain names

Register.com has launched a new service that allows all job seekers to launch their own online resume that lives on their own personalized web address. Register.com’s career site program www.register.com/career allows technologically unsophisticated job seekers to stand out from the crowd through multimedia features, including video, photography, text and external links while showcasing their adeptness to emerging trends.

A career site from Register.com, starting at $19.99, comes with an easy-to-use set of tools. A customer can quickly and creatively build and publish personalized resumes, online portfolios, cover letter/introductions, business proposals and thank you letters.

“Securing your own domain and using our easy-to-use tools — or our professional services — allows job seekers, freelancers and consultants to demonstrate most fully the depth and breadth of their talent,” said Monica Hodges, General Manager of Register.com. “Employers will come to expect an online resume as part of the interview process.

Increasingly, job seekers are using multimedia and domain-based resumes as an integral part of their job search strategy. In their best-selling “Guerrilla Marketing for Job Hunters,” authors Jay Conrad Levinson and David E. Perry advocate that job seekers secure their own domains and build sites for their resumes.

One person who has already put Register.com’s career site to excellent use is Emily Flinter, a recent graduate of Quinnipiac University. Emily worked with Register.com’s design team and the company’s free, advanced domain name search tool www.register.com/findmyname to create two highly targeted and personalized domains and sites: www.emilyresume.com and www.hireemily.com. Register.com’s design team then created and published a home page where Emily added a personalized cover letter, links to her resume, projects and activities, as well as a form that prospective employers can use to contact her. Emily’s resume was made available in all standard formats — Microsoft Word, Adobe Acrobat, and Plain Text.

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My take: I see this as a smart move by Register.com to gain new business. Anything that makes it easy for job seekers to get an online presence is a good thing. We are going to see more and more job seekers taking to the web to promote themselves. Read more about online resumes.

1 comment:

Jason Alba said...

Register.com in the job search bucket - I never would have guessed. I wonder if GoDaddy and others are going to follow?

My take is that I see some people doing this but more of the internet junkies going towards a personal blog as opposed to a 1-page or 5-page site with an annual fee.