Secrets of the Job Hunt


Thursday, July 13, 2006

The 4 P's of the Job Search: Promotion

Promoting yourself in the job market involves a mix of online and offline opportunities. Your friends, family, professional contacts and the Internet will all play a role in this stage.
Your résumé becomes a primary promotional tool through which you will advertise your availability. Therefore, it must be a visually appealing document that is well written with persuasive copy.

Paul Slezak, a manager for the staffing firm AQUENT says it best;

"In the world of marketing, the power of any brand will (either physically or subliminally) affect consumers’ purchasing decisions. Brands are created to predispose consumers’ thoughts as to the quality and price they should expect from a particular product or service.

Interestingly, the situation is exactly the same in the world of career marketing—and careers in general for that matter. In today’s ever-changing employment market, the most successful candidates are the ones who understand the true value of branding and positioning themselves. Those currently in or looking to move into a marketing career need to realize the importance of applying the traditional key marketing principles and concepts to better position themselves in the marketplace.

The competition out there is fierce and creating your own self-promotional brand is by no means an easy task. Everything you say and do during your search for a new job or new career will impact the value of the brand you create.

It’s all about you—so it's time to decide who you want to be."

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