Nice post by Louise Kursmark of CareerHub on making headlines work for you. Job seekers just don't realize the power of succintly grabbing the readers attention.
Yesterday I spent some time online looking for a consultant. I went to one of those websites where freelancers advertise their services and began to search the profiles.
Each consultant has a headline and about 25 words to make users want to click through and learn more. (This is very similar to what recruiters see when they log on to Monster.com and other online resume databases.)
I looked for 15 minutes and didn't see one headline that made me want to learn more. Not ONE! Think about that.
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Thursday, May 11, 2006
Making Headlines - Its Not About You
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