Secrets of the Job Hunt


Wednesday, May 24, 2006

Business Networking is Moving from the Boardroom to the Chatroom

Boston, MA (PRWEB) May 18, 2006 -- Businesswomen are trending towards choosing e-mail over the telephone to network, with online social networking emerging quickly as a tool for business development, according to a new survey that was designed to spot the networking and technology trends of businesswomen.

The 2006 Online Networking Survey: “High Tech or Not High Tech, That is Our Question,” reveals attitudes and evolving trends about technology and online networking across three generations of businesswomen – Baby Boomers, Generation X and Generation Y. The survey of more than 1,000 working women was conducted in January. In-person networking is still the most common networking method for women from all three generations, with 90 percent of Boomers at the lead. The telephone was the second preferred method for Boomers. However, networking via e-mail outpaced the telephone for Gen X and Gen Y (70 percent for e-mail vs. 60 percent for telephone among Gen X; 65 percent vs. 60 percent for Gen Y).

Gen Y showed the strongest preference for using online social networks as a networking tool, preferring it even more than online communities dedicated exclusively to professional networking. Gen Y claimed more than double the ratio of Gen X and Boomers in this category (28% v. the other two at 11%). On the other hand, about 20 percent of Boomers and Gen Xers find value in online professional networks.

According to the survey, respondents prefer online networking for its time management options. The top five reasons to network online are time efficiency (71 percent), the ability to multitask (49 percent), 24/7 availability (47 percent), the ability to network with multiple contacts simultaneously (35 percent), and no need to travel (29 percent).

“Our survey demonstrates that businesswomen of all generations like the ease of networking at their convenience – what calls ’networking-to-go,’” says Diane Danielson, founder, “And while in-person meetings are still beneficial, ‘Clicks and Mix’, as we call the combination of off- and on-line networking, offers the balance working women demand,” she continues.

The relative anonymity of online networking cut both ways in the survey. The 41 percent of respondents who said they do not network online listed the top two reasons as “too impersonal” or “can’t leverage personality or image.” However, that anonymity appealed to the 29 percent of online users who said “I’m more gutsy online.” The younger the respondents, the more likely they were to say they were “gutsier” networking online, with percentages rising from 12 percent of Boomers, to 17 percent of Gen Xers, to 25 percent of Gen Ys.


Top online networking sites include: LinkedIn, MySpace, Ryze,

1 comment:

Dan McComb said...

To that list I would add Biznik - a business networking community specifically designed to bridge the gap between strictly offline and strictly online business networking. [Full disclosure: I'm one of the co-founders of Biznik]. The problem with strictly online networking is that it's difficult to develop trust, so I totally agree with your "clicks and mix" approach, and it's what we're emphasizing with Biznik, which started a year ago in Seattle and is slowly going worldwide. The 12th-most-popular blog on the Internet,, recently called Biznik "an interesting alternative to LinkedIn."